Data Report
50+ Social Media Statistics for 2025 (AI & Growth Data)
We analyzed millions of data points to bring you the most up-to-date statistics on the state of social media marketing, AI adoption, and creator economy growth.
Updated: Nov 29, 2024•Source: Layter AI Research
AI Adoption Statistics
Artificial Intelligence is rapidly becoming the standard for content creation. Here are the key stats defining the shift:
- 82% of marketers now use AI for content generation (HubSpot).
- 67% of social media managers report saving 5+ hours per week using AI tools like Layter.
- 45% of all Instagram captions are expected to be AI-assisted by end of 2025.
- AI-generated visual content receives 15% higher engagement on average due to optimized composition.
| Metric | 2023 | 2024 | 2025 (Proj.) |
|---|---|---|---|
| AI Tool Usage | 35% | 58% | 82% |
| Avg. Time Saved/Week | 2.5 hrs | 4.1 hrs | 6.5 hrs |
Instagram Engagement Benchmarks
Understanding "good" engagement is critical for growth.
- Reels continue to dominate, generating 2x more reach than static photos.
- The average engagement rate for business accounts is 0.65%.
- Carousels (photo dumps) have the highest save rate of any post type.
- Captions with call-to-actions (CTAs) get 25% more comments.
TikTok Growth Data
TikTok remains the viral engine of the internet.
- Users spend an average of 95 minutes per day on TikTok.
- 40% of Gen Z uses TikTok for search instead of Google.
- Videos between 34-60 seconds have the highest retention rate.
Video Marketing Trends
Fact Check
Short-form video has the highest ROI of any social media marketing strategy, with 30% of marketers planning to invest more in 2025.
Sources & Methodology
Data compiled from internal Layter platform analysis (anonymized), HubSpot State of Marketing Report 2024, Sprout Social Index, and publicly available platform disclosures.